Analysing Mise - En - Scene

Right so your task for today is to look in detail at one aspect of how music videos are constructed and that mise - en - scene.... So you need to make a comment about each of these areas .........

Camera Angle
Composition (where people and things are in the frame)
Colours
Lighting
Setting
Props
Costume
 Makeup
Body Language
Facial Expressions
Characters / People

All of these things have been thought about and chosen (none of it happened by accident) so you have to think WHY ??

So try and analyse each of these things for two musio videos of your choice...
embed them into a new blog post from youtube and then write underneath.... here is a good example :

Well done SULE !!
http://goones-media.blogspot.co.uk/2012/05/kiss-kiss.html
 
The mise-en-scene of this video is that its set in school which is revelent to the facts that Chris brown is shown to be a student. This appeals to the age group it is aimed at and Chris brown is a young artist therefore he is portrayed as a student. An American high school consists of many different type of people that are classified as a group therefore you see little clips of each stereotype such as skateboarders, geeks and jocks. T-pain whom features in the song is given the character of an radio DJ, he is in a studio wearing sunglasses and a baseball jacket. The sunglasses may be worn to give out a fashion statement or show his status as high as you cant fully tell someones expression. Chris brown is characterised in two very different prospectives, one of his characters is a jock, they use props such as cars and he wears sunglasses which is not for protection from the sun as his in the building. Also he is seen to be wearing the similar clothes as his popular friends which show they are the popular kids and follow one trend, they are wearing the same colours. The other character is a geek he is wearing glasses and shown to be holding paper in his hands also he is wearing a shirt which is not considered 'cool'. Al throughout the video the girls in the video are shown to be wearing short clothing which is appealing to the opposite sex and they are used as a an icon or rewards. They are clearly placed there to look pretty. Some parts of the video is shot in the 'playground' where the popular kids are playing football they have used the lifestyle of an American student fully to suit the stereotypes. The video uses alot of close up shots which may indicate the persons important and has many different shots to show the busy lifestyle of a student. Most scenes have alot going on so the camera tries to keep track

Lil Wayne- works harder than most yr10s !!

http://www.contactmusic.com/news/lil-wayne-attributes-success-to-hard-work_1091985 Wow some of your coursework is a joke (although some of it is very good !) but a lot of you couldnt even be bothered to hand in 4 pieces of work in a whole year ... how do you ever expect to achieve and become a gangsta rapper (or something better!) if you cant work hard when your supposed to??? Hmmm..... Lil Wayne interview : He tells MTV.com, "Of course it was the biggest year of my life. Obviously. "The payoff was sweet, of course, but the whole year has been mostly consumed with hard work. I work every single day. I work every single hour. That's what my year has been like. Work."

Year 10 -THE COURSEWORK DEADLINE

Alright guys , enough is enough... i have given you enough extra time to get this work completed. Its only 4 pieces of work !! You should already have it done by now .. but if you haven't you can have until the deadline of Friday the 11th of May .. 3.30 pm After this letters will be sent home explaining to your parents just how lazy (or talented!) you actually are.. Your current grades are here and tehere are far too many of you who are below target: YEAR 10 Course Work Scores-updated ALSO !! IF YOU WANT TO SEE YOUR YELLOW STICKER ADVICE FOR THE TERM THEN CLICK ON THE LINK IN TEH TOP RIGHT CORNER OF THE PAGE (you also get to hear your spoken comments !!) Nice one .. get working !

Advertising Coursework : Part 2 : Student Examples

So you should be really thinking about ideas for your campaign and how thats all going to work to create effective Print and Tv ADVERTS.. to help you i have added here a selection of former SCCS student examples to help you see the kind of level required.. Hope it helps.

roda - ads 2

soukaina - ads2


and an amazing storyboard from Denisse :

Storyboard - Denisse

Marking your Work

Right you guys might have to wait for a few weeks while i mark your work because i have so much Yr 11 stuff to mark but anyway the deadline has gone for Advertising pArt 1 now.. I have put below a picture of the markscheme for both bits of advert coursework so you can try and guess what you will get:

Some of you already know as you didnt hand anything in !!! You will get a nice letter home instead !

Enjoy

Advertising Appeals : to help with analysis task

ADVERTISING TECHNIQUES

AVANTE GARDE
The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy

FACTS AND FIGURES
Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

WEASEL WORDS
“Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.

MAGIC INGREDIENTS
The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.

PATRIOTISM
The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.

DIVERSION
Diversion seems to tackle a problem or issue, but then throws in an emotional non-sequitor or distraction. e.g. a tobacco company talks about health and smoking, but then shows a cowboy smoking a rugged cigarette after a long day of hard work.

TRANSFER
Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user e.g. a textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze.

PLAIN FOLKS
The suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

SNOB APPEAL
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

BRIBERY
Bribery seems to give a desirable extra something. We humans tend to be greedy. e.g. Buy a burger; get free fries.

TESTIMONIAL
famous personality is used to endorse the product e.g. a famous basketball player (Michael Jordan) recommends a particular brand of skates.

WIT AND HUMOR
Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language

SIMPLE SOLUTIONS
Avoid complexities, and attack many problems to one solutions. e.g. Buy this makeup and you will be attractive, popular, and happy.

CARD STACKING
The propaganda technique of Card-Stacking is so widespread that we may not always be aware of its presence in a commercial. Basically, Card-Stacking means stacking the cards in favor of the product; advertisers stress is positive qualities and ignore negative. For example, if a brand of snack food is loaded with sugar (and calories), the commercial may boast that the product is low in fat, which implies that it is also low in calories. Card-Stacking is such a prevalent rational propaganda technique that gives us only part of the picture.

GLITTERING GENERALITIES
The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life. This cosmetic will make you look younger, this car will give you status, this magazine will make you a leader-all these commercials are using Glittering Generalities to enhance product appeal.

BANDWAGON
Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular.
The popularity of a product is important to many people. Even if most of us say we make out own choice when buying something we often choose well-advertised items- the popular ones. Advertising copywriters must be careful with the bandwagon propaganda technique because most of us see ourselves as individuals who think for themselves. If Bandwagon commercial is to obvious, viewers may reject the product outright.

Yr10 - Adveritsing Part 1 Tips

THE DEADLINE FOR THIS WORK IS THE FIRST LESSON BACK AFTER HALF TERM !!
Try and get these words into your analysis somewhere they will help your grade :

Narrative
Connotation
Soundtrack
Voiceover / Dialogue
Ideology
‘Pack Shot’
Audience
Slogan
Props
Logo
Mise – en –Scene
Representation
Editing
Demographic

And this will also help anyone stuck on the bits about Social Class / Grade .. Basically which of these catergories best fit your audience..